Since 2000, Chopard has crafted the beautiful IMD Global Family Business Award trophy. Every year, the trophy is individually crafted in its Geneva workshop. Held between two glass plates fixed in a rock crystal base, the trophy represents a tree kept in an elegant pear wood case. Through its roots firmly planted in the ground and its branches reaching towards the sky, the tree symbolizes the stability, the link between past, present and future, and the continuity of generations. It provides a powerful metaphor of family business spirit that draws its strength from tradition in order to develop the future.

Founded in 1860, Chopard is renowned in the luxury watch and jewelry industry. It is also one of the last remaining family-held companies in this field. Chopard is owned by the Scheufele family, whose third and fourth generations all actively work in the firm.